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The Superquinn Legacy
The recent announcement by the Musgrave Group that it would be rebranding its Superquinn shops as SuperValu from February 2014 led to some disquiet among loyal Superquinn customers as well as concerns...
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Will the Growth of Private Label Spell the End for Manufacturer's Brands?
Recent evidence suggests that the penetration of private label in the grocery sector in Ireland is growing and that we are finally catching up with some of our European counterparts. Estimated to be at...
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Christy and Arthur have a falling out!
Legendary Irish singer/songwriter, Christy Moore has weighed into the now annual Arthur’s Day controversy by penning a hard-hitting critique of the event which he is planning to release on September...
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Ryanair's Customer Service Charade
On its journey to become one of the preeminent airlines in Europe, one of the things that Ryanair has been brilliant at is defining the rules of the game in a way that suits them but not their...
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The Problem With Market Research
The Irish Government shouldn’t be the only ones reeling from last Friday’s decision by the electorate to reject a constitutional amendment to abolish the Seanad or Upper House of government. It was...
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What To Do With All Those Loyalty Cards!
No self-respecting service firm these days would be seen without a a loyalty card scheme! Of course, supermarkets have had them for years and generally use them very well but now wine merchants, beauty...
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Does The Growth of Beards Spell Bad News For Shaving Firms?
Facial hair is back with a vengeance. After years of tentative stubble growth, the full-blown 19th century beard is making a comeback particularly on rugby fields and other places where real men hang...
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There is Still Money in the Music Industry
It wasn’t just all the little hearts that were fluttering when the boys rolled into town at the weekend. The cash registers were singing too!! One Direction, or 1D as they have been branded, are not...
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How To Make Money Online
One of the biggest challenges facing the ever growing digital business sector is how to generate a consistent revenue and profit stream. A good illustration of just how to do it is provided by the...
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How To Make Freemium Work
As digital start-ups struggle with challenge of how to generate revenue, many of them turn to the ‘freemium’ business model. An amalgam of the words free and premium, freemium as the name suggests,...
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Fianna Fail's First Election Mistake
The appearance of this ‘pre-election’ poster generated quite a buzz in the newspaper and broadcast media over the weekend as commentators agonised over whether this marked a new direction in Irish...
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Coca-Cola's One Brand Strategy
These are certainly interesting times for the soft drinks giant Coca-Cola. While ever granular levels of segmentation and customisation are all the rage in many industries, here’s one company that is...
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There May Be Life In Those Old Products Yet!
So Xtra-vision finally succumbed to the harsh realities of life in the DVD rental business with the closure of its operations in Ireland last week and the loss of 580 jobs. But perhaps the most...
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What's Your Opinion on Polls?
With election season ramping up in more than one country at the moment you will be hearing plenty about opinion polls as they are gathered, published, dissected and discussed over the coming weeks and...
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